Email advertising is the demonstration of sending a business message, ordinarily to a gathering of individuals, utilizing email. In its broadest sense, each email sent to a potential or current client could be considered email advertising.
A method by which you promotes your product via emails where receiver permits.
• It can not done by the free email accounts like:
– Gmail
– Yahoo
– MSN
– Hotmail or other
•When you want to sent K, 10K, or 100K emails.
• You can not send bulk emails from free a/c.
• Emails Per day limit: https://goo.gl/7gMf2g
• It required Software (online or offline).
Module -3
Email Marketing
Topics
• What is Email Marketing?
• How Email works?
• Sending Bulk Emails Challenges and Overcomes • Types of Email Marketing
• Setting up Email Marketing Account
• Platforms for best opt-in • Setting up List and Web Forms
Email Marketing
A method by which you promotes your product via emails where receiver permits.
• It can not done by the free email accounts like:
– Gmail
– Yahoo
– MSN
– Hotmail or other
How It Works ?
How it works?
Bulk Email
•When you want to sent K, 10K, or 100K emails.
• You can not send bulk emails from free a/c.
• Emails Per day limit: https://goo.gl/7gMf2g
• It required Software (online or offline).
Types of Email Marketing
• Legit Email Marketing (Permission based) or Opt-In Email Marketing
• Illegit/Illegal Email Marketing (Spamming)
Case
• You with your product
• Want to promote
• Think!
• Let’s write eye caching email with nice title
• Now!
• Buy email database ??? And Send to all.
• What will happen ???? Let C
• Called Illegal Email Marketing
Opt-In Email Marketing
• Also called Single Opt-In
• Permission required for sending emails
• Register from the website/email for particular product.
• It doesn’t required authorization/activate/verify the account.
• Example: https://goo.gl/eb0tgy
Double Opt-In Email Marketing
• Permission required for sending emails
• Register from the website/email for particular product.
• It required authorization/activate/verify the account.
• Example: https://www.free-ebooks.net
Best Email Marketing Platforms
• Active Campaign: activecampaign.com
• Get Response: getresponse.com
• Mail Chimp: mailchimp.com
• Convert Kit: convertkit.com
• Aweber: aweber.com
• Constant Contact: constantcontact.com
• Send Grid: sendgrid.com
• Sarv: sarv.com
• Interspire: interspire.com
• Mail Chimp: mailchimp.com
• Convert Kit: convertkit.com
• Aweber: aweber.com
• Constant Contact: constantcontact.com
• Send Grid: sendgrid.com
• Sarv: sarv.com
• Interspire: interspire.com
Email Marketing Account
Create an Account
• Get Response: getresponse.com
Integrate Account to WordPress Single Opt-in Process
• Required Plug-in WordPress – GetResponse Integration v2.2.2
• Without using WordPress Plug-in
• Thank You Page Redirection Integration
Integrate Account to WordPress Double Opt-in Process
• Required Plug-in WordPress – GetResponse Integration v2.2.2
• Without using WordPress Plug-in
• Thank You Page Redirection Integration
• One Step to Go Page Integration
Auto Responders
• Understand Auto Responder
• Welcome Email (Just after Signup)
• Multiple emails can be scheduled (Auto Responder sequence)
• In previous email you can share next email reference
• It is a kind of Acknowledgement
Newsletter / Broadcast Emails HTML EDMs
• Understand Newsletters
• WhatsApp uses broadcast messages
• Newsletter can be schedule but they are not auto responder.
Thanks for such kind Information ..
ReplyDeleteCheers !
Your information is very helpful!
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